In The News

Covering your assets in a digital world

By Gary Fritts, fh group

Creating digital documents, images and communications is easier than ever. The hard part is accessing and sharing them in a way that takes full advantage of the economies gained from digital media. Companies waste millions of dollars each year in duplicated efforts and time searching for or recreating lost assets.  Today, many businesses are turning to Digital Asset Management (DAM) to solve the problem.  With DAM you can organize, access, distribute, and share libraries of images, videos, print ads, brochures, presentations and other electronic information over your network or around the world.  For companies and organizations with multiple locations, DAM is ideal.

With most DAM systems, access is controlled through a password-protected login and clearly defined groups and user permissions to manage and limit the types of assets available or viewable.  As with any website or online application, organization and navigation structure are critical.  If you are considering a DAM system you will want to make sure the system is configured and setup to facilitate your organizations workflow as well as includes a robust and customizable search feature.

The return on investment can be seen in dramatically reduced time spent in retrieving commonly needed assets. Time saved can now be spent working on more important projects that actually improve your bottom line.  The ability to efficiently repurpose content and materials for other projects speeds up development time and can lower overall production costs.  In addition, a centralized marketing assets system promotes the consistent application of brand elements, images, messages, and collaboration within your organization.

Regardless of the data, images or information you handle, Digital Asset Management can help you manage it easier and more efficiently..