Competing In A Global Economy

by Andy Fritts, fh group

Whether you are a manufacturer, distributor, wholesaler, or global buyer looking to compete on a entirely new scale, geography and vast distances can be challenging to overcome when trying to communicate and reach your potential customers.

Most often it is not feasible to travel to see every potential customer due to time or the excessive cost it would take to achieve such a measure. The need for a cost-effective solution for communicating constantly changing information about your unique products, services, and technologies to both new and existing customers around the world now requires a virtual format.

The solution, turn to an old medium revitalized into an electronic format.  An electronic newsletter can provide the fuel to launch new products, relay vital information, case histories, and enable an online searchable archive of past and present articles that subscribers can request from a queried database.  A virtual news and customer lead generator is not the only element that should be leverage for your marketing and sales strategies and initiatives, but a new alternative for a virtually endless distribution capacity.

One of the benefits of an electronic newsletter is the ability for subscribers to customize the e-mails sent to them so they only get the information they want to receive. By offering this new format virtually it is now free from the constraints of a traditionally printed medium. No more minimum or maximum number of pages. No more expensive printing and postage. And since subscribers can opt out if they wish, no more wasted money sending information that?s thrown away. In addition your company has a valuable subscriber list full of people who want your company?s information.

Industry research and analysis of news subscription sites reveals that on average, a visitor views a news site two to three times a month and spends at least five minutes per visit.  Electronic formats continue to grow as a powerful communications and marketing tool for connecting and building customer profiles at a fraction of the cost of traditional print and mailing methods.