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B2B Direct Mail

We developed a campaign for the aftermarket that capitalized on acceptance already achieved by automotive manufacturers at the OEM level. We recommended retaining the name from the OEM market while adding a theme line that transitioned and carried its acceptance by OEMs to the autobody repair business. Repackaged, it came to be known as Fusor Autobody Repair Adhesives, with a theme line of “OEM APPROVED, AFTERMARKET RECOMMENDED”